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Principles of Marketing Chapter 2 Summary (Application And Cases)
- Summary • 9 pages • 2024
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Marketing is the process of communicating the messaging of a product or service to promote it to the customers in the target market. 
 
A company needs to plan effectively to compete and survive in the market for a longer period. Strategic planning includes a firm adjusting as per the market which is quite dynamic and taking advantage of the opportunities offered by the market. 
 
A company’s mission acts as a guiding force for the people working in it to accomplish what the company wants to a...
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Contemporary marketing strategies ( production lauching,mission statement,target marketing,marketing mix,positioning,promotional startegies,distributional anaylsis)
- Other • 16 pages • 2020
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Available in package deal
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- $29.99
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This project is about marketing which involves the following steps
1) launching a new production
2)Mission Statement 
3)Marketing Objectives
4)Market segmentation
5) Target Market
6) Distribution
7)Product Positioning 
8) Marketing Mix Analysis 
9)Promotional strategy
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